Nike After Dark is making its way to Los Angeles this weekend, marking their one-and-only stop in the United States on their global series tour. The half-marathon is bringing together 12,000 female runners of all levels to the South Bay for a 13.1 mile run passing through Redondo Beach, Torrance and Hermosa Beach.
Built for women, the run is to celebrate friendship, self-confidence and goal-points for females who are brining themselves to the starting line. For Los Angeles runners, the journey to the race has included coaching and community trainings along with continuous support from Nike, who created an evening race with the help of local running communities and spectators.
Taking place on Saturday, Oct. 24, individuals are invited to take part in this weekends programming that includes interactive experiences and cheer zones throughout the South Bay starting at 5:00 p.m.
Credit: Courtesy Nike RunningLocal town businesses in Redondo Beach, Torrance and Hermosa Beach will be participating in the run and offering exclusive discounts to runners and families. These places will work as fuel check-points, serving themed food and beverages, wellness experiences and community activations.
Runners who present their official tour bib or registration confirmation to these businesses will be given a separate promotion aside from the community one.
JD Sports will be in attendance at the race with a separate activation called “The Glow Up Bar” and offering sport-inspired hairstyles. DICK’S Sporting Goods will have a performance lounge with hyperice recovery, a shoe bag workshop using upcycled Nike fabrics and a hype club cheer-sign making station.
Credit: Courtesy Nike RunningSpectators are encouraged to join the race and support the participating females. Nike and the surrounding communities have created designated cheer zones along the course with the help of running clubs. These stops will feature community partners, music and amplified race-day energy.
Cheer Zone Locations:
Credit: Courtesy Nike RunningWith approximately 12,000 females coming together, runners, spectators and residents are encouraged to plan ahead of time for the increase in traffic and temporary road closures.
Road Closures:
Race-day closure will begin at 4:00 p.m. on Oct. 24. Reopening’s are scheduled to be between 6 p.m. and 10:15 p.m. depending on the street. Some streets may be seeing closures starting as early as the evening of Oct. 22.
Transportation:
Spectators are encouraged to use ride-share, carpool or alternative transportation. There is no race provided parking at the Expotique or starting line.
Bike Valet:
There will be a bike valet available in close proximity to the Redondo Beach Pier.
Bag Policy:
There is a clear bag policy for both runners and spectators entering cheer-zone and on the running route. Bags are to be clear and no larger than 13 inches wide and 16 inches long.
The post The Night Is Hers: Nike After Dark Tour Returns to L.A. appeared first on LAmag.
