LAS VEGAS – Locally owned B&P Advertising is celebrating its 25-year anniversary with a new leader, as industry veteran Fletcher Whitwell announced this week he has taken the reins of the agency from its founding partners.
“After a quarter century of successfully marketing some of Las Vegas’ premier brands, B&P is setting the stage for its next 25 years,” Whitwell said. “I’m looking forward to investing in new areas of technology and content creation, while continuing to do what we do best, which is driving business impact for our clients.”
Whitwell takes the helm of B&P after 20 years as a partner and executive at Las Vegas-based R&R partners, which affiliated with B&P in 2005 and recently announced it is joining forces with international agency MMGY Global. He is departing R&R to serve as B&P’s president and CEO. B&P co-founder and Las Vegas native Chuck Johnston will stay on to serve as B&P’s managing director.
Johnston and three other local advertising industry veterans founded B&P in 2001, building an agency that serves a diverse roster of clients through deep market knowledge, award-winning creative, media and public relations services. In addition to serving clients like Optum and Southwest Medical, UNLV, Las Vegas Realtors, and University Medical Center of Southern Nevada that it has represented for decades, B&P has strong momentum with adding new agency roster clients including educational services provider Academica, Grand Canyon Resort Corporation, members of the Primm family, the Smith Center for the Performing Arts, and Wolf Creek Golf Club.
Whitwell said B&P and its more than 20 team members will expand into new sectors of the industry while continuing to provide boutique-agency service with large-agency acumen and resources. He added that B&P will continue to partner with R&R “to offer the state’s largest media planning and buying offering, enabling us to deliver best-in-class results for our clients in and beyond Nevada.”
Whitwell is an award-winning media strategist, having won multiple Cannes Lions and Mediapost Media Plan of the Year awards. He has led ad industry association Worldwide Partners Inc. and has been a panelist and judge for numerous industry events, including Digiday, Outdoor Advertising Association of America and Cynopsis.
He has also chaired the R&R partners charitable foundation and served on the board of several community service organizations in Southern Nevada, including the Human Rights Campaign Las Vegas, which recently honored him with its Visionary Leadership Award. He is a proud father of two teenagers and a Hall of Fame inductee at the University of Mississippi.
About B&P
Celebrating its 25th year in business, B&P is a full-service advertising, media and public relations agency based in Las Vegas serving a broad range of local, regional and national clients in categories such as hospitality, gaming, education, healthcare and real estate. B&P embarks on its next 25 years driving business impact for its clients where bold creativity meets the intersection of paid, earned, shared, and owned media. For more information, visit www.bpadlv.com.
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